Meet Vivy Yusof, the beauty and the brain behind Malaysia's leading luxury hijab line, the dUCk Scarves which created a huge storm not only locally but internationally as well. Featured in BBC, the New Yorker and recently Forbes, you'll be mesmerized with their unique and wonderful limited edition collection that's inspired by the adventures of D, the dUCk group brand ambassador or should I say the brilliant marketing team who's successfully turning me into one devoted duckies!
Besides drawn to their exclusive prints and packaging, I've always been fascinated with the stories that brings the collection to life and this time around, it's all about celebrating the mystery side in every single one of us in the form of the alphabets. Only you know the significant meaning behind every letters that you choose to represent yourself so basically yes, The Alphabet Collection is in my opinion their most personalize and extensive collection to date with 26 different geometric designs.
I was invited to witness the unveil of The Alphabet Duck recently and unlike their previous collection; The Alphabet Collection is no longer about scarves and twillies, it's also consist of matching notebook and totebag too which falls under their Home and Living range. Featuring hand drawn geometric design finished in a raw crayon effect, each alphabet was individually created and has its own unique elements that sets them apart from everything they've ever done before.
It's a very fun and cute event indeed! The candle bar, the giant size scrabble, the photo booth and even the flowers fit the theme perfectly! Hosted by the bubbly Daphne Iking and the friendly dUCk team, I felt very much at home with the sweet, pastel decoration and the lovely sight of The Alphabet Duck scarf collection dangling beautifully all over the set. If I'm no duckies, I would probably think this is the kind of classroom only existed in the Care Bears universe =)
Back to the collection, I immediately set my gaze on the A, H, V and X scarf from the scarf line up. Made from silky smooth satin finish material, the square scarf can also serve as an art piece to decorate your space or even be your signature wrap. Isn't that genius? The totebag on the other hand were made from high quality coated canvas with genuine leather trimming, printed canvas lining with all new dUCk monogram and of course, a 3D dUCk charm zipper to complete it all!
This chic, subtle, and classy collection are now available for pre-order at dUCk's first ever public event from 7th - 9th October at Bangsar Shopping Centre, Fashion Valet outlet @ Bangsar Village 2, dUCk store @ Pavilion or via online at www.fashionvalet.com until this 14th October 2016. Price starts from RM40 (notebook), RM120 (twilly), RM300 (scarf) and RM400 (totebag). For more details, kindly visit their official sites listed below and until then, have a wonderful week ahead lovelies, adieu~
The dUCk Store
Level 6, Pavilion Kuala Lumpur,
168, Jln Bukit Bintang,
55100, Kuala Lumpur