For 4 consecutive years since 2013, Wall's Malaysia successfully did their part in raising the awareness among children to go green and love the nature through their Paddle Pop Young Builders Award which is fully supported by Ministry of Education. This national program was designed to encourage kids to create their 3D artwork from recyclable items such as the Paddle Pop ice-cream sticks. The competition is open to all primary schools in Malaysia (standard 4, 5 or 6 students). To participate, the schools only need to send in their design sketches according to the theme given and the shortlisted school team will be building the 3D replica using recyclable stuff based on the sketches they submit earlier at the final this June.