Initiated in 2015 by Whiskas, "Jom Sayangi Haiwan Kita" is a global initiative aims at raising awareness on the importance of taking care of pets, particularly cats and encourage responsible pet owners among schoolchildren aged between 10 to 12 years old. The program which started with just 15 schools in the Klang Valley is now extending its reach to Penang, Perak and Johor which covers more than 45,000 schoolchildren in 65 primary school.
